WRONGBIKE Fail: Fi’zi:k Spine Concept marketing
Fizik engineering team: I love the “Spine Concept” of different saddles for different people. Fizik marking team: bulls, chameleons and snakes WTF? For those who have no clue what I’m talking about see Spine Concept website.
How about dropping all the crazy animal/crotch innuendo marketing and leave the snake wrestling for shammy makers.





